Struct at Pico
Struct is a PIM platform designed for companies with complex products, many variants, and high demands for structure, documentation, and data quality. At Pico, Struct is used as a strong foundation for managing product data in organisations where scalability, flexibility, and technical precision are essential.
Struct stands out by being built with a clear focus on data modelling and relationships. The platform is well suited to companies where products are not simply basic item records, but consist of composite structures, technical properties, configurations, and dependencies across assortments, markets, and applications.
Struct's position in the market
Struct is positioned as a PIM solution for the more complex end of the market. It is typically used by mid-sized and large B2B companies in industries such as manufacturing, trade, agriculture, and technical sectors, where product data is closely tied to engineering knowledge, documentation, and business logic.
The platform is often used in organisations with high demands for data consistency, traceability, and the ability to model reality accurately in data. Struct is therefore particularly well suited to companies that view product data as a long-term strategic asset and need a solution that can grow and evolve over time.
Struct's strengths as a PIM platform
One of Struct's core strengths is its flexible and powerful data model. Products, variants, components, and attributes can be structured in a way that reflects the logic of the business rather than the limitations of the system. This makes it possible to manage complex relationships between products, materials, applications, and documentation.
Struct supports working with large volumes of data and many variations without compromising on clarity and structure. The platform is well suited to technical product data, where properties, tolerances, standards, and classifications play a central role.
In addition, Struct is built with a focus on integration. The PIM solution can serve as a central hub in the data landscape and work in conjunction with ERP, PLM, e-commerce, websites, marketplaces, and other business systems via APIs and integration layers.
How does Pico work with Struct?
Pico works with Struct using a methodical approach, with data modelling and business understanding at the centre. Implementation begins with a thorough understanding of the customer's products, variants, and information needs, so that the PIM structure supports both day-to-day operations and future requirements.
At Pico, Struct is used to establish clear structures for product data, including which data is master data, how it is maintained, and how it is used across the organisation. Clear ownership and governance are established so it is evident who is responsible for which data and how changes are managed.
Pico also supports the setup of workflows and validation rules in Struct, ensuring data quality is maintained systematically. This makes it possible to work in a controlled manner with the creation, enrichment, and approval of product data before it is shared with other systems and channels.
Struct as a foundation for integration and automation
Struct is often used as the central PIM system in solutions where product data needs to be distributed to many channels and systems. Once data is structured and validated in the PIM, it can be used automatically in e-commerce, customer-specific portals, marketplaces, and documentation platforms.
This approach reduces manual work and ensures that product information is consistent across all touchpoints. It also makes the solution more robust, as changes to products and assortments can be managed in one place and propagated throughout the entire value chain.
What value does Struct create for businesses?
Struct gives companies the ability to work systematically and with a long-term perspective on complex product data. This creates better oversight, higher data quality, and a more stable platform for digitalisation and automation.
For Pico's customers, this means that product data can be used more actively in the business – both in internal processes and in external channels. At the same time, the organisation gains a solid foundation that can be adapted to new markets, products, and requirements without having to rethink the structure from scratch.
Typical connections to other areas at Pico
Struct is closely connected to Pico's work with data modelling, integrations, governance, channels, and sustainability reporting. The structural strength of the PIM solution makes it possible to link product data to documentation, compliance requirements, and ESG information.
When Struct is combined with clear governance principles and a well-considered integration architecture, a coherent data foundation is created that can support both operations, reporting, and future development.