Digital Commerce Experience at Pico
Digital commerce at Pico covers the digital solutions that support purchasing, reordering, and collaboration between businesses across channels, markets, and systems. It is not only about a webshop, but about the overall experience of products, data, and processes – from the first interaction through to ongoing operations and integration into the customer’s business.
In a B2B context, commerce is closely linked to product complexity, customer-specific agreements, technical data, and internal workflows. Therefore, Pico views commerce as a business-critical system that must work in alignment with product data, ERP, integrations, and governance – not as an isolated frontend project.
Why is digital commerce relevant for Pico’s customers?
Many of Pico’s customers work with complex products, many variants, and multiple markets. The sales process is often more than a single purchase and involves documentation, configuration, customer-specific pricing, and ongoing relationships over time.
Without a coherent digital commerce solution, typical challenges arise: inconsistent product information across channels. manual workflows in quotations, orders, and customer service. limited ability to scale into new markets or customer segments. unclear responsibilities between sales, marketing, product, and IT.
Digital commerce therefore becomes a key link between business and technology – and an important prerequisite for efficient operations, better customer experiences, and long-term growth.
How does Pico work with ecommerce?
Pico’s approach to ecommerce is based on data, business logic, and architecture before platform or user interface choices. The focus is on understanding how products are sold, used, and maintained within the customer’s organisation and ecosystem.
The work typically includes: analysis of business models, sales processes, and customer types. structuring and modelling product data, often with PIM as the foundation. design of commerce flows that support B2B-specific needs such as login, roles, customer agreements, and reordering. integration with backend systems such as ERP, warehouse, CRM, and external data sources. establishment of governance to ensure the solution can evolve and be maintained over time.
Pico works platform-agnostically with solutions that can be adapted and extended as the business changes.
Digital commerce as part of a unified customer experience
At Pico, commerce is understood as part of a broader digital experience. The customer does not only encounter a purchasing flow, but a unified view of products, knowledge, documentation, and relationships.
This means ecommerce is often closely connected to: websites and self-service portals. product documentation, manuals, and compliance data. customer-specific communication and access to relevant information. internal workflows for sales, support, and product owners.
A well-functioning digital commerce experience therefore requires alignment between frontend, content, data, and organisation.
What value does a mature ecommerce solution create?
When digital commerce is properly anchored in business and data, it creates clarity and efficiency – both internally and externally. Customers gain easier access to relevant products and information, while the organisation reduces manual processes and dependency on individuals.
Typical effects include: more consistent product information across channels. greater transparency in assortments, pricing, and agreements. better support for international markets and local requirements. a platform that can evolve alongside new needs, technologies, and regulatory demands.
The value is not in the technology itself, but in how commerce supports the structure and long-term goals of the business.
Typical connections to other areas at Pico
Digital commerce rarely exists in isolation and is often closely connected to other disciplines at Pico.
PIM and product data form the foundation for accurate and reusable product information. integration ensures consistency between commerce, ERP, and other core systems. data governance and roles create clarity around ownership and quality. web and digital platforms support content, user experience, and self-service. AI and automation can be applied to search, recommendations, and data enrichment over time.
Commerce therefore acts as a convergence point where many of Pico’s core competencies come together in a practical, business-oriented solution.