
Danish Agro – total solution for Danish agriculture’s primary challenger
Since 2021, PicoPublish has been the digital partner of Danish Agro, a company continuously pushing the boundaries of digitalization in Danish agriculture. Together, we have developed a tailored administration portal for more than 8,000 Danish farmers, a B2B webshop integrated with inriver PIM, and an Umbraco CMS setup with brand differentiation for use across the entire group.
Our long-term collaboration has not only resulted in successful deliveries but also in concrete, actionable advice along the way—especially when making major architectural and system-related decisions.
Master data strategy brought to life with Dagrofa
As part of a larger digital transformation, Dagrofa has worked purposefully to establish a strong master data foundation for its extensive product range.
With more than 500 stores across four retail chains, a product assortment of 90,000 items, and a large master data team of over 50 employees, the need for a new master data platform was clear.
The solution, implemented in collaboration with PicoPublish, was a Perfion PIM system integrated with surrounding business systems. Moreover, the solution was tailored to fit Dagrofa’s specific workflows and equipped with a range of automations and validations to ensure a solid data foundation.

Pagunette - User-friendly product configurator with thousands of combination options.
Since 2017, Pagunette has undergone a major digital transformation that has strengthened the company's digital profile. With the development of a new e-commerce platform and a corresponding product configurator, Pagunette has positioned itself as a strong, digital partner for both current and future retailers.
With a new digital foundation, Pagunette will be able to retain the complex knowledge that was previously rooted in manual processes and experienced employees. Automation of manual processes today provides better opportunities for scaling and a faster time-to-market. All this is supported by a sound IT architecture and good integrations between all moving parts of the system.

ILVA - This is how PIMedia made handling images a breeze
Every year, ILVA sells more than 2 million products through their +40 retailers and their own webshop. With a complex product range that must be promoted on an ongoing basis, ILVA often has to produce marketing materials in the form of catalogues, SoMe campaigns, banners and videos.
ILVA has marketing departments across the country, from which they often work with large images and data-intensive 3D drawings of products from their many product categories. The cloud-based DAM (Digital Asset Management) deployed at the time often resulted in long turnaround times and scarce resources

Schou - Efficient and streamlined B2B shop with PIMcommerce
Schou had a desire to optimize their processes through digitalization, but also to reach more potential customers. They wanted to meet their customers' needs to be able to shop anytime, anywhere via e-commerce.
After many failed webshops, Schou Company had to accept that not just any webshop could meet their needs. Partly because these solutions were not geared to their volume, but also due to the integration with their two ERP systems (AX and NAV). Customer-specific prices and assortment management became too big a mouthful.


Damstahl - PIM ensures efficient workflows, more time for key accounts and fewer data errors
A complex and wide range with a sea of variants was a breeding ground for inefficient workflows, lack of structure and overview. Who had the latest data? When do they finish creating the products.
Damstahl needed a webshop that could relieve the salespeople so there was more time to focus on key accounts, but the requirement was also that the shop should be able to show live prices.
In this way, Damstahl ensured that they always sell at market price.
We’ve helped many more!
- Dorthe Haunstrup Wonsyld
Many thanks to PicoPublish for your thoroughness and the fastest, most seamless upgrade we’ve had in a long time.
PIM Consultant, Pressalit A/S
- Lone Nielsen
The day we spent with you for clarification and sparring—especially around the web structure—worked really well. We feel well-prepared for the next stages of the project :)
IT - ERP responsible, Helsam
- Jimmy Seberg
PicoPublish is a valuable sparring partner on our digital journey. They are accessible and committed, consistently bringing relevant expertise at a high level—making the collaboration both efficient and rewarding.
Ecommerce Manager, Tress
We work with +80 European companies
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