Umbraco is an Open Source CMS (Content Management System) developed on .NET technology (ASP.NET Core).

With Umbraco, you get a user-friendly, integration-friendly, and mature system to build the final customer experience out of your data and content.

Umbraco is a mature, open-source system that supports a range of popular architecture choices, all contributing to enabling your business to optimize operations or scale and enter new markets to meet your growth ambitions.

Being open-source means that as an Umbraco partner, we have great opportunities to customize every part of Umbraco to meet the demands our customers have.

Umbraco is a mature CMS that has proven it can support even the most complex business logics, the largest product databases, and the most demanding frontend requirements. A well-developed Umbraco solution will also always emphasize a user-friendly interface, so editors working with content production or campaign planning can work uninterrupted and efficiently.

Umbraco is also a popular CMS supported by many providers. By choosing an Umbraco solution, you avoid being tied to a single supplier, as both the .NET core and the technologies - such as the API engine in Umbraco - are built around standard protocols supported by numerous development houses.

Umbraco is built on a solid security architecture with regular updates, support for HTTPS, and advanced user access controls.

Umbraco can also integrate with external security solutions (e.g., 2FA) and community-developed plugins that help protect against external threats and secure your and your customers’ data.

At PicoPublish, we assist you with setting up the necessary security measures and gladly train your staff in the secure use of the systems and solutions we implement together.

Yes. Umbraco is built so that modules and the structure of the CMS can be reused across the language layers set up in the solution.

If you have ambitions to sell your products in multiple markets or support several different languages on your website or webshop, Umbraco can support the workflows connected to language versioning of your texts.

On Umbraco’s own Marketplace, you can also find several plugins developed by Umbraco partners that provide access to DeepL, Google Translate, and other translation features.

Umbraco offers several options for working with SEO, including customization of URL structures, title/meta tags, and schema markup.

In the control panel, it is easy to implement SEO best practices so you can secure higher rankings in search engines and thereby attract the right users and customers to your site.

For media/images, it is also possible to optimize through descriptions, meta/alt texts, cropping, and compression, ensuring both accessibility and performance - both important ranking factors.

Yes. Especially a headless Umbraco solution is well-positioned to support an omni-channel strategy.

If your content needs to be shared across multiple channels and platforms, Umbraco can be part of a setup where parts of the content come from your Umbraco CMS. Depending on whether you have a DAM system, or data in ERP or PIM that also needs to be merged into the final user experience, you can build integrations to and from Umbraco that ensure the right data flow.

Yes.

By building standard modules (e.g., contact forms, product overviews, or news feeds), we only need to develop each module once, after which you can reuse modules across many different sites.

This means that if there is a need to update or adjust a module, the change only has to be made in one place. This saves both time and costs for maintenance and makes it possible for larger corporations to have multiple websites following a consistent brand identity, without all sites and modules needing to be redesigned and redeveloped.

Basically, we believe that Umbraco can support all ERP systems, as Umbraco’s APIs are flexible enough to onboard almost any data format and type we can think of.

Modern ERP systems like Microsoft Dynamics 365 Finance & Operations, NAV, and SAP typically also offer API-based data exchange, making it easier to transfer data from ERP to Umbraco.

Older or less mature ERP systems may require more extensive integrations, where the integration also handles data manipulation to make the format and file type fit the protocols Umbraco uses.

Regardless of which ERP solution you have, or which PIM/CRM/DAM systems you use, there may be efficiency and scalability benefits to be gained by building the right integrations that support your processes.

Umbraco Cloud is Umbraco’s managed hosting solution, described by Umbraco itself as an “all-in-one” package.

With Umbraco Cloud, Umbraco handles all the details around your hosting. Typically, cloud-hosted solutions are slightly more expensive but come with the advantage that you avoid having to maintain and update your solution to the same extent as if you or your web provider hosted it for you.

An Umbraco Cloud solution also provides access to CDN, role/permission management, and cloning of content between different Umbraco Cloud environments.

Yes.

Umbraco uses modern APIs that ensure your Umbraco partner can easily develop and customize integrations that either send data to Umbraco or receive data from Umbraco.

Most companies today have many different types of data stored in various systems. The secret to a good customer journey is presenting the customer with the right data, in the right quality, at the right time.

Typically, the ERP system holds master data about the product created when the product is introduced. This typically includes data like name, product number/item number, EAN number, weight, dimensions, etc.

The ERP system often also holds knowledge about product relations - what products are variants? Which products are “parents”? Which categories do the products belong to?

ERP data is often sent to the PIM system where products are finalized and prepared for sale.

The data found in ERP/PIM is often necessary to offer the customer a good buying experience. Therefore, most companies choose to make integrations between their ERP/PIM and their CMS (e.g., Umbraco), where the final buying experience is typically arranged.

There is never a black-and-white answer to the question of which technology is “best.”

Umbraco has clear strengths in its openness, the large community, and the user-friendly interface, making it ideal for the types of projects we do at PicoPublish.

Umbraco excels particularly in being easy to build on (.NET framework is widely used and supports modern architecture choices). This means we can build custom functions into your solution, leverage solutions and inspiration from a large community, and almost always support your business needs.

Other systems may come with a number of standard components that allow faster start-up in creating products, content/pages, etc. - but this comes at the cost of not necessarily being able to customize those functions, which would live in a “locked” system.

There will always be pros and cons regardless of which CMS you choose. Therefore, always ask a partner or advisor for guidance before deciding which technology to select.