February 2, 2022
It’s not enough to "just have a PIM system." Investing in the system without spending a dime on streamlining workflows is like owning a Ferrari without having a driver’s license.
PIM focuses on the collection, management, and enrichment of product data.
Product Information Management (PIM) is fundamentally about unlocking the potential of your product data.
But it’s not enough to simply “have a PIM system.” Investing in the system without spending anything on optimizing your workflows is like buying a Ferrari without having a driver’s license.
Much of the value that PIM implementations deliver is directly linked to streamlining and “cleaning up” your work processes. PIM systems all come with features like checkpoints, triggers, notifications, and more, making it easy for you to work purposefully and error-free with your product data.
How does PIM emphasize processes?
In PIM, "processes" refer to the actions associated with managing a product—from its creation, to updating an existing product, to publishing, and eventually removing it.
By following the right model in your PIM process work, your company will be well-positioned in the competition for customers. With more than 60 PIM implementations across Denmark and the rest of Europe, we confidently stand by our ability to design the right model for your business.
Among other things, this will ensure that you make the most of your available resources, allowing product handling to happen quickly and efficiently—no matter where you are in the process.
"No matter what you do with your products, implementing PIM workflows ensures that product launches, updates, deletions, and introductions to new channels always happen in an organized manner. At the same time, all involved parties can maintain focus."
- Per Groth, Founder & Principal Digital Transformation Advisor
Step 1: Map all tasks in the PIM workflow
The first step is to map out what needs to be done to get all your products launched — in other words, to take them from development to delivery.
It is important that everyone knows their role and which specific data they are responsible for. For example, are they responsible for providing technical specifications, or do they handle the marketing text that sells the product?
Identifying these processes is critical to defining which aspects of the product different employees need to update. It also provides an overview of which product information should be sent to the respective channels, and, importantly, who is responsible for each part of the process.
Step 2: Allocation of Responsibility in PIM Workflows
Once you have allocated responsibilities, it becomes much easier to assign permissions as well. This ensures that no incorrect data is accidentally published to your sales channels.
The first step is also the most significant. If you’ve done this work thoroughly, it becomes easier to define the various handovers in the workflow.
This mapping can be visualized using 'traffic lights' in systems like Perfion. The traffic lights clearly indicate where data is missing, giving users a good overview and helping ensure that all data is complete.
How We Strengthen Your Workflows in PIM – Together
As your PIM partner, we’re with you every step of the way as you implement your new PIM solution.
At first, it may be tempting to “just dive in” and see where it leads. However, we often see that a lot of functionality and potential goes unnoticed when the reins are completely let go.
To ensure you don’t miss out on the low-hanging fruit — or the more advanced configuration options — we typically support you both during and after the launch of your PIM solution.
This way, we make sure you become exactly as self-sufficient as you want to be, without having to carry the entire responsibility alone.
We’re ready to help you with your challenges
So give us a call, and let’s explore how you can strengthen your processes
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