In 2025, it is the company with the best product data that wins the sale.
Inriver's PIM solution helps you stage your products in the most attractive way to your customers. With Inriver, you get a strong cloud solution that supports efficient onboarding and enrichment of product data.
Whether you sell your products in an app, to private consumers via a webshop, to other companies, or via catalogues, your customers expect your information to enable them to make the right purchase decision.
Gather all your product data in one place, with a flexible data model in inriver
A PIM solution from Inriver gives you the freedom to build the data architecture you need to market and sell your products.
No matter what type of products you sell, Inriver's flexible architecture allows you to import, enrich, organize, and publish product data in the format and quality that your customers demand.
With features such as Inriver Workflows, Supplier Onboarding and Inriver Task & Notifications, you have ample opportunity to adapt your specific use of the system so that both internal and external partners' processes are supported.
Onboard your product data in inriver automatically, manually or have your suppliers do it
Onboarding and sharing of product data is usually done both manually and with the help of integrations to other IT systems (ERP, DAM, CMS, etc.).
inriver is born with a number of standard connectors for systems such as SAP, Magento, commercetools and DigiZuite, as well as standard feeds (also called Syndications) for major shopping channels such as Amazon and eBay.
If your suppliers can provide structured data, inriver's SupplierOnboarding portal enables you to get suppliers to deliver data directly on your products in inriver - all you have to do is validate the incoming data.
Organize and distribute your product data to all your channels
With Inriver, you have the opportunity to create as many channels and data streams as you need - no matter what platform or format you need to publish to.
Each channel you create allows you to set up special business rules for when the contained products should be published (e.g. conditional on enrichment) and to link metadata feeds to the channels that your channel contains.
This allows you to reuse the same products and product data across channels, while at the same time setting up filtering and rules for approval and publishing of products in one place.
Integrate inriver with your other systems in your IT system landscape
Inriver has recently become part of the MACH alliance and will commit to delivering a scalable SaaS product going forward.
One of inriver's focus areas is good integration opportunities. Once you have your product data in inriver, it should be easy to publish this data in your apps, customer portals, on your webshop, in your catalog and all the other channels where product data from inriver may be interesting to use.
At PicoPublish, we also have extensive experience in building integrations for onboarding product data from ERP systems as well as from PLM solutions, APIs and other data sources.
Connect Inriver with InDesign and eliminate the proofreading rounds in your catalog production
Our Inriver Print Connector makes it easy to bring your product data from Inriver into InDesign. Contact us and book a demo.
PicoPublish print-connector til InriverLearn More About Inriver:
↓
- Single source of truth
- Features and Add-Ons
- Why choose Inriver?
- Inriver’s Data Model
- Integration
- Channels
Get a Single Source of Truth
With Inriver’s PIM solution, you can focus on centralizing and organizing your product data to ensure consistency and efficiency throughout the entire supply chain. This means you no longer need to spend resources on managing infrastructure, hardware maintenance, or IT security.
A well-configured PIM system should serve as a true Single Source of Truth for product data. It becomes the central hub where your sales team, marketing department, product managers, and e-commerce team all work with product data—whether it’s for enrichment, structuring, or publishing.
Frequently Asked Questions
What is Inriver?
Inriver is a mature and feature-rich cloud-based PIM system designed to meet the specific needs of businesses looking to centralize and streamline the management of their product information.
With Inriver, companies can consolidate and manage all their product data in one place. The platform allows users to create, edit, and maintain all the product information necessary to provide customers with the best possible foundation for making informed decisions. Inriver also offers a range of features tailored to the management of digital assets such as images and videos.
By having all product-related information gathered in Inriver, it becomes easier to ensure high and consistent quality across your entire product catalog, while also streamlining the enrichment and presentation of data across all your channels.
In other words, Inriver makes it possible to create compelling and coherent product experiences for your customers. In short, Inriver enables you to centralize and optimize your work with product information and data in a way that not only boosts efficiency but also benefits the end user.
What can an Inriver partner do?
Inriver’s partner program provides partners with access to tailored training as well as technical features that enable the ongoing operation and development of high-quality Inriver solutions.
Inriver partners play a central role in the rollout and use of Inriver’s solutions when you purchase a license. As an Inriver partner, PicoPublish has a team of Inriver consultants with in-depth knowledge of the Inriver platform and its functionalities. Our role is to support your company throughout the entire implementation process, ensuring a smooth integration of PIM into your existing system landscape and workflows.
When a company chooses to implement inriver, they always work with a local Inriver partner. As an Inriver partner, we offer not only technical expertise but also strategic guidance on how Inriver can best create value for your business. As an Inriver partner, we are committed to providing certified Inriver consultants to ensure you get the desired return on your Inriver investment.
What is Inriver Product Marketing Cloud (iPMC)?
Inriver's "Product Marketing Cloud" (also known as iPMC) is the entire cloud platform you work with when purchasing an Inriver license.
The iPMC platform enables businesses to manage and optimize their product information across all sales channels (e.g., webshops, apps, catalogs, and marketing platforms).
Almost all Inriver implementations include a configuration track and an integration track. In the configuration track, we adapt Inriver’s data model to fit your specific needs. This involves creating the fields/field types, product types, and channels your products require in order to be accurately described and presented to potential customers. This configuration work takes place within Inriver’s Product Marketing Cloud and is typically carried out by our consultants.
Once the data model is configured, our clients usually gain access to the enrichment interface, where the actual enrichment process occurs. This may include creating and editing product descriptions, managing links between products and media, structuring and managing channels, creating product catalogs, and much more.
Do I need an Inriver certification?
Whether members of your data team need to obtain Inriver certification depends on your specific needs and the partnership agreement you have with your Inriver partner.
Inriver certifications can be beneficial for stakeholders who work with the Inriver platform in their daily roles. This typically includes individuals in positions such as system administrators, project managers, or product owners.
An Inriver certification usually provides a deeper understanding of the possibilities offered by Inriver’s many features and tools, and often offers a “best practice” perspective on enrichment workflows within Inriver. Additionally, an Inriver certification serves as proof of expertise and experience in the field.
All Inriver consultants at PicoPublish hold certifications, which guarantees that we possess the necessary knowledge and expertise to advise you effectively.
If you prefer a more tailored training format, PicoPublish also offers customized courses and training so your team can handle a larger portion of tasks related to your Inriver solution themselves. Our workshops are designed to develop your Inriver skills, ensuring that your team can fully leverage all the benefits of Inriver.
Why should we consider a PIM system from Inriver?
Inriver Product Information Management (PIM) is a comprehensive approach to organizing, managing, and enhancing product information across a company’s product portfolio. At its core, it involves creating a centralized and structured database that contains all information about the company’s products, such as descriptions, images, prices, technical specifications, and related documents.
The primary goal of Inriver PIM is to ensure that product data is accurate, up-to-date, and consistent across all sales channels and touchpoints. This includes online stores, physical stores, mobile apps, catalogs, and other digital platforms. By centralizing and standardizing product information, companies can avoid errors, improve efficiency, and create a more consistent customer experience.
Inriver PIM offers a range of tools and features to manage product information effectively. This may include an intuitive user interface for creating and editing product descriptions, the ability to add images and videos to product pages, workflow automation for approval processes, and integration capabilities with other systems such as ERP and e-commerce platforms.
We have experience with more than 70 large PIM implementations
With PicoPublish as your Inriver partner, you get the necessary advice to ensure that you reach your e-commerce ambitions.
We can help you with:
- Building a data model that supports your needs in your work with product data
- To provide the necessary integrations that move data in and out of your inriver solution
- To make the necessary transition in your organization that ensures good processes for working with product data
- To build a data engine that ensures your customers the best possible experience of your brand and products.
We can provide a proof of concept in 6 working days
We supply 3 days of work free of charge to get you started
Book a non-binding chatLet's have a chat about your needs
Would you like to learn more about Inriver and what an Inriver implementation process could look like?
Contact us today for a no-obligation conversation about Inriver.