The business value of a PIM-system
When companies reach out to PicoPublish with an interest in PIM-systems, it’s typically driven by specific challenges. It might be due to increasing data complexity that no longer makes sense to manage within the ERP system, a need to simplify master data maintenance, or as a required system component in an e-commerce-project.
However, we see far greater value in a PIM-system than just addressing a single use case. At PicoPublish, we are leading experts in Product Information Management, helping companies grow, scale, and optimize their business operations. We focus on delivering value across the board - from top-line growth to bottom-line impact. After all, if a company grows without building scalable systems and efficient processes, it won’t succeed in improving profitability - which is often a major priority.
The real value of a PIM-system becomes evident when it is considered in the context of the entire value chain.
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Think PIM across the business and boost your efficiency
A PIM-system, by nature, houses product data. But product data spans the entire value chain - from product idea and sourcing to marketing and sales. That’s why it’s essential to integrate the PIM-system broadly into your business processes and overall IT-strategy.
The more departments in your organization that work with product data - with clear ownership and defined roles - the more value the system creates. In other words, it’s vital to consider the investment in a PIM-system in the broad perspective it deserves.
The stronger the integration of the PIM-system, the more you’ll strengthen operational efficiency - and the more powerful your data will be in supporting your growth and scalability.
PIM as a foundation for your growth and innovation
PIM provides a solid foundation for your growth – and actually also for your innovation and optimization as such.
First and foremost, PIM-system ensures a "single source of truth," where your data is always consistent. But its strength also lies in integrating with all relevant channels you work with. Whether it’s a new sales channel, a new market, or a new medium – data is managed centrally, allowing you to focus on the initiatives that truly strengthen the channel instead of the heavy lifting of importing and updating data in each channel.
At the same time, this consistent data foundation creates opportunities to innovate and improve existing materials without the task becoming overwhelming. If you also integrate the PIM-system into your product innovation, you simultaneously achieve a very solid development process where data flows along as the product evolves.