Configure, Price, Quote (CPQ): Make the complex simple – for both customer and salesperson
When product and variant combinations are complex, pricing depends on multiple factors, and the ability to provide an accurate quote requires specific product knowledge – often at the expense of the time it takes to create the actual offer.
With a CPQ configurator (Configure, Price, Quote), the customer can configure their product as they wish and receive an immediate, calculated, and accurate price – regardless of complexity.
This gives the salesperson more time to advise and create value, while the customer quickly clarifies whether there is a basis for purchase.
For your business, the benefit includes minimizing the risk of errors in the quotes and orders you send. In short: CPQ is the path from manual Excel sheets and email threads to a more efficient and scalable sales process.
Strengthen the customer’s decision-making process with an efficient product configurator or CPQ-engine
A CPQ solution doesn’t have to be just an internal tool - it can also provide your customers with a much better experience.
By allowing customers to configure the product themselves, see real-time pricing, and optionally save or request a quote, you quickly move the dialogue forward in the sales process and enhance the customer’s sense of control.
A CPQ solution is especially valuable in industries with many variants or where custom production is necessary. Long decision-making processes can also be supported by giving customers ongoing access to configure and evaluate the exact configuration without feeling pressured to purchase the product “as is.”
This creates the foundation for more qualified leads, shorter decision cycles, and less wasted time for both sales and technical teams.
Build on your rules - not the system’s limitations
With a configurator or CPQ solution, you define all the parameters and options that should be presented to the user: Which features can be combined? Which configurations affect the price? And which choices exclude each other?
As these logics become an integrated part of the sales flow, a salesperson no longer needs to know all the product details upfront — the system automatically guides both salespeople and users toward valid combinations and variants.
A configurator can always be connected to other systems like ERP, CRM, or PIM, ensuring that prices, stock status, and product information are always up to date. This not only makes selling easier — but also makes it easier to deliver what you promised.
