Bring data where it creates value – the business value of digital interfaces
At PicoPublish, every digital project starts with data. That is our starting point. And it is often something we find is overlooked in digital projects.
But data is central to digital success - whether you want to drive growth, scale your business, or strengthen your competitive edge through more efficient processes and systems. If your data is inconsistent and poorly structured, you won’t reach your goals.
Once the foundation for data work is laid, the company can begin building digital solutions targeted at customers. In other words - bringing data where it creates value. PicoPublish specializes in building digital solutions that do exactly that - create value. Whether the solution is B2B e-commerce, portals, CPQ, or other forms of configuration, we can help at PicoPublish.
Growth through digital platforms
Today’s modern consumers and buyers begin their customer journey digitally. 80% of B2B-sales involve one or more digital touchpoints before purchase. Whether you target B2C or B2B, it is essential to take the digital customer journey seriously.
At the same time, it’s important to think beyond just the transactional aspect. Of course, we want to accept orders digitally, but digital growth can just as well come through dealers or marketplaces, where a solid data foundation is key to success. Similarly, it makes sense to integrate your digital solutions closely with your sales process.
Can we advantageously let salespeople work in the same digital environment as our customers? Can we use digital services to free up salespeople’s time, allowing them to focus on more proactive activities rather than reactive order handling? These are the questions we help you answer at PicoPublish.
Scalable digital solutions
At PicoPublish, we focus on ensuring that our consulting always supports the IT-architecture choices that best serve your business. Whether you seek flexibility and scalability or want to reduce complexity, we help you make the right decisions when investing in new digital solutions.
In our advice, we emphasize that you make architectural decisions from the outset that support your primary business goals - whether your focus is on performance, flexibility, scalability, or something else entirely.
Whether you need to follow the MACH-principles or your needs call for a “best-of-suite” solution to get you up and running quickly depends on your organization, budget, and customers.
A healthy IT-architecture guarantees that the digital foundation you build your business on can scale and adapt as your needs and those of your customers evolve.
Want to talk about your needs?
If you’re interested in hearing our take on how data can help your business execute, grow, and scale, we’re ready for a no-obligation conversation.