#1 PIM Streamlines your data sources
Many B2B and B2C companies get data from many suppliers, and everyone has their own way of delivering data. Some have an Excel sheet, others send an email, a PDF, etc. This creates a problem as you have to spend a lot of time standardizing and customizing the data so that it creates value for you. At the same time, data within the company is stored in ERP and PLM systems. And these systems are not designed to handle product data, and therefore it becomes a slow and manual process that increases the risk of delays.
A PIM system automates the collection and standardization of data from all data sources. Both the suppliers' data and your internal data sources (ERP, PLM, etc.). Thereby, the manual and error-prone process where you have to reformat data for webshop, image bank, catalogues, APPs, etc. is completely eliminated.
PIM streamlines all internal and external processes around handling product data.
#2 PIM creates a workflow that works seamlessly across departments
PIM breaks down barriers between departments, making data accessible, shareable and synchronized throughout the company. Product managers, marketing department and salespeople all have access to the information they need in order to ensure an efficient and fast product launch.
When departments have complete visibility of all product information in PIM, they can more easily create custom workflows, track progress, identify challenges and delays. In addition, they can also prevent bottlenecks, eliminate duplication of work and time-consuming tasks such as handling excel sheets, resizing images and translating texts.
#3 PIM optimizes content production
Launching products across national borders means that your product information must be adapted. Translations, adaptation of specifications in relation to legislation or industry standards require a lot of resources and involve another round of time-consuming processes. Unless you have a PIM system that effectively lets you create, enrich and distribute your content quickly, and completely without complex setups.
#4 PIM increases your presence at the origin of all searches
SEO should be a cornerstone of your e-commerce strategy. Almost 90% of B2B and B2C customers start by searching online. With PIM you can simplify SEO tags and meta descriptions, so you can easily support your SEO activities.
If you also have invested in a professional copywriter, then you have created a good foundation on which you can take control of the organic traffic from the search engines (Google, Bing, etc.).
PIM strengthens the collaboration with external agencies like copywriters. This is because it is possible to assign a custom and limited access where the external agencies only can view and edit the information that relates to their work.
#5 Present your Brand. Present your products
E-commerce is about creating a unique shopping experience. It is about delivering the right information, to the right buyer, at the right time and in the right channel (webshop, retail, apps, catalogues).
PIM eliminates time-consuming tasks and frees up time for marketing so they can focus on creating consistent, compelling, and channel-optimized content that pushes your conversion rate through the roof.