The new B2B reality is demanding and challenging. The competition is hard and the digital revolution has changed the way we do business. The customers no longer seek information and advice directly from the retailer.
Google has conducted a survey that shows 57% of the purchasing process is complete before the B2B customer's first engagement with a specific supplier.
As a consequence, B2B customers spend almost two thirds of the buying process researching by themselves, reading technical specifications and selecting a supplier.
The amount and, most importantly, the quality of the product information available online is the only way to influence the customers early in the purchasing process. The most well-documented product wins!
Why Implement a PIM System, When You Already Have an ERP System?
Historically, the approach has been to place product data in the ERP system. In time, the amount and complexity of the product data has however exploded, which now puts unrealistic requirements on the ERP system.
Many companies have tried to customize their ERP system so they are to handle their product data. A better solution would be to keep the ERP system as close to standard as possible, which will make it easier and more cost-efficient to upgrade.
In other words, the system should be built to handle the data you add to it: (Product) Channel data for the PIM system and transaction data for the ERP system. Transaction data supports internal operations such as sales and invoicing. Channel data is all the data distributed to your channels: Website, catalogues, price lists, etc.
The PIM system is built to maintain channel data (products) and is therefore far more efficient at this than the ERP system.
PIM Is a Solid Foundation of Your Company’s Growth
If you want to make your products available online, you need a flexible and future-proof foundation, which you will have with a PIM system. An original PIM system is built for Product Information Management (PIM), which is crucial for your online product presentation and selling.
Product Information Management (PIM) is, as mentioned, about taking control of your product data. When you are in control, you can enrich your products much more efficiently, obtain a much faster time-to-market and uniform products in all channels and languages. Being able to thoroughly document your product’s quality, design and assortment will keep you ahead of the competition.
With a PIM solution to help you optimize internal product processes, you can release resources for more valuable initiatives such as online marketing (SEO and SoMe), campaigns, targeted communications, content marketing, newsletters, new markets, etc.
Enrich your products with input from internal sources e.g. your marketing department, ERP and external sources such as databases, suppliers and agencies.
Centralize your product data in a PIM system and make the data available for relevant employees and external stakeholders.
Distribute your product data in the right channel and language.
B2B Marketing With a B2C Mindset
Keep in mind that your end customers also conduct online searches to find and compare products. They demand information about the product’s quality, material, measurements, related products and other specifications. Therefore, it becomes an important competitive advantage to be able to provide B2C product information together with your products
Our Efficient PIM Installation Process
PicoPublish always follows best practice in our projects, and we install the PIM solution which matches your needs and organisation. Approval of tasks and client acceptance is an important part of our project management, because it ensures the client of budgets, deadlines and quality.
Training is another important part of the installation process. A part from the dedicated days for training, we work closely together with our clients to make sure they are completely comfortable with the new PIM system.
Should you have any questions after the installation of the PIM solution, PicoPublish offers first level support.
We have delivered PIM solutions to a wide range of Danish and international companies in different industries. But common to all of them is that they have many products and product data and often in several different languages.