all product information from one source

all product information from one source

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What is PIM (Product Information Management) ?

If you want to make your products available online, you need a flexible and future-proof foundation, which you will have with a PIM system.


The purpose of a PIM system is to manage all your product information. As the sales and marketing activities becomes more digital, it is crucial that you can manage and distribute your product information efficient and fast.


Product Information Management (PIM) is, as mentioned, about taking control of your product data. When in control, enrichment of your products become much more efficient, a faster time-to-market is obtained together with uniform products in all channels and languages.




Being able to thoroughly document your product’s quality, design and assortment will keep you ahead of the competition. And some of the benefits are:

  1. Easier product enrichment due to efficient internal sources e.g. your marketing department, ERP and external sources such as databases, suppliers and agencies.
  2. Product data is centralized in your PIM system. This makes the data available for relevant employees and external stakeholders.
  3. Distribution of your product data in the right channel and language.  


A PIM system makes it possible for your business to release resources for valuable initiatives such as online marketing (SEO and SoMe), campaigns, targeted communications, content marketing, newsletters, new markets, etc.  


What is PIM (Product Information Management) ?

Why Implement a PIM System, When You Already Have an ERP System?

Historically, the approach has been to place product data in the ERP system.

In time, the amount and complexity of the product data has exploded, which now puts unrealistic requirements on the ERP system. 


Many companies have tried to customize their ERP system so they are able to handle their product data. 


A better solution would be to keep the ERP system as close to standard as possible, reducing complexity and maintenance costs.

In other words, the system should be built to handle the data you add to it:

(Product) Channel data for the PIM system and transaction data for the ERP system.


Transaction data supports internal operations such as sales and invoicing. Channel data is all the data distributed to your channels: Website, catalogues, price lists, etc.


The PIM system is built to maintain channel data (products) and is therefore far more efficient at this than the ERP system. 

Why Implement a PIM System, When You Already Have an ERP System?

Take Control of Your Product Data!

The new reality in B2B is demanding and challenging. The digital revolution and fierce competition makes it harder than ever resulting in a forever changed business.


The customers no longer seek information and advice directly from the retailer. Instead they research.


Google has conducted a survey which shows that customers are 57% through their purchasing process before engaging with a supplier.

As a consequence, B2B customers spend almost two thirds of the buying process researching by themselves, reading technical specifications, researching price and delivery terms before selecting a supplier.


The amount and, most importantly, the quality of the product information available online is the only way to influence the customers early in the purchasing process.


The most well-documented product wins! 

B2B Marketing With a B2C Mindset

B2B Marketing With a B2C Mindset

Keep in mind that your end customers also conduct online searches to find and compare products. They demand information about the product’s quality, material, measurements, related products and other specifications.


Therefore, it  becomes an important competitive advantage to be able to provide B2C product information together with your products

Our Efficient PIM Installation Process

PicoPublish always follows best practice in our projects, and we install the PIM solution which matches your needs and organisation.


Approval of tasks and client acceptance is an important part of our project management, because it ensures the client of budgets, deadlines and quality.

Training is another important part of the installation process. We work closely together, not only on the dedicated days for training. To ensure that our clients  are completely comfortable with their new PIM system.


Should you have any questions after the installation of the PIM solution, PicoPublish offers first level support.


Please contact me for further information


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Best Regards,

Per Groth

CEO & Owner - PicoPublish


We have delivered PIM solutions to a wide range of Danish and international companies in different industries. But common to all of them is that they have many products and product data and often in several different languages.

See All References
Merrild Lavazza
Louis Poulsen